Paul Adamah, a 26-year-old artist studying at the Royal Institute of Art in Stockholm, is a multifaceted creative force, seamlessly blending music, fashion, and visual art. Currently in his third year of the five-year program, Adamah’s artistic journey has taken a fascinating turn, drawing inspiration from the voodoo traditions of his father’s homeland, Togo. This influence is evident in his current exploration of raffia, a material used in ceremonial garments in Togo, which he incorporates into his artistic practice. Amidst the renovations of the historic art school building, Adamah finds space and inspiration within his studio, transforming everyday materials into expressions of his artistic vision.
Adamah’s creative pursuits extend beyond the visual arts. He is also the driving force behind Boko Yout, a music project that blossomed during his preparatory art course. His debut EP, “As Seen on TV,” transcended the traditional album format, becoming a comprehensive communication concept. He crafted his own merchandise, designed a unique logo, and even created hand puppets that served as both stage props and social media characters. This multifaceted approach to his music underscores Adamah’s commitment to a holistic artistic expression, blurring the lines between different mediums and embracing a DIY ethos. He recently directed a music video for his latest single, “Ignored,” further demonstrating his multidisciplinary approach.
Adamah’s musical evolution has been marked by a departure from the constraints of traditional hip-hop. Early in his career, he found the genre limiting, particularly in a Swedish rap scene dominated by hard-hitting themes. He found inspiration in the introspective hip-hop of Broder John, a connection that eventually led to a collaboration on Broder John’s album, ”Drift.” This experience proved pivotal, encouraging Adamah to embrace a more personal and experimental artistic path. He subsequently developed a unique sound he dubs ”afrogrunge,” blending melodic indie rock with punk rhythms. This sonic shift reflects his artistic growth and a willingness to explore new territories, unburdened by genre conventions.
The “As Seen on TV” EP, influenced by the cultural theories of Stuart Hall, delved into the complexities of representation, identity, and the media’s role in shaping perceptions of masculinity, sexuality, and blackness. While Adamah acknowledges the “conspiratorial” nature of his debut, he has since moved beyond those initial explorations. His current focus is on personal growth and healing, moving away from solely defining himself through the lens of identity politics. He aims to be an example of a “healing man,” recognizing that his existence is inherently political, but striving for a more nuanced and multifaceted representation. This evolution demonstrates a mature artistic perspective, prioritizing personal growth and exploring the complexities of the human experience beyond simplistic labels.
Adamah’s time at the Royal Institute of Art has not been without its challenges. He candidly discusses his initial struggles with the institution, particularly a confrontation with a professor that left him feeling alienated. This experience, which he chronicles in his single ”Ignored,” initially fueled frustration and a desire to blame the institution. However, he ultimately recognized his own naivety and the privilege of his position as an art student. This self-awareness and willingness to confront his own shortcomings further underscore his maturity and commitment to personal growth. The incident ultimately served as a catalyst for a renewed appreciation for his education and a deeper understanding of his own artistic journey.
Adamah’s artistic drive is fueled by a desire to inspire others, particularly those who share similar experiences. He envisions a younger version of himself as the recipient of his art, offering guidance and representation. He cites artists like Tyler, the Creator, and Frank Ocean as inspirations, admiring their artistic vision and innovative approaches. Currently preparing for a performance at the P3 Gold Gala, where he is also nominated for Future Artist of the Year, Adamah is immersed in creating stage costumes for himself and his band. This hands-on approach to every aspect of his performance reflects his dedication to a holistic artistic vision, blurring the lines between music, fashion, and performance art. He embraces the theatricality of his stage presence, a surprising contrast to his naturally reserved personality, and finds joy in the physicality and energy of live performance.
