Summary of the Content:
1. Understanding the Scale of TV and Media Sales
The amount of TV and media sales inSverige andFinland amounts to 6,550 million kronor. According to the sources, this figure highlights the importance of simplifying the structure of Telia to navigate the market more effectively. One significant point emphasized is the reduction in the price ofTV4, which occurred last year afterBonnier-led purchases. This price decline was significant, reducing TV4 sales by 2 billion kronor. Furthermore, Telia acknowledged that another decline in prices by approximately 900 million kronor will occur in a year, but for now, the decision to exclude-fed preschool is a strategic one aimed at preserving market presence.
2. Strategic Alignment with TV4 and Media
Uber mentioned that their move towardsTV4 and media sales is leaning towardsTV4, but these sales are influenced not only by price upfront but also by the preferences and reputation of the content. The former is now willing to pay more for the content, suggesting that their strategic approach is correctly assessing the market depth and long-term opportunities. Despite these occasional price declines, the sales volume ofTV4 remains competitive with other media outlets. This strategic tilt aims to strengthen Telia’s presence and expand beyond just收入增长。
3. The Impact of TV4 Sales on Market Dynamics
Reliable data shows thatTV4 sales have increased significantly over the past few years, with the expansion to new media outlets in Finland playing a crucial role in this growth. However, the decision to reduce prices by 1 billion kronor once more for the following year is being considered to prevent further decline, leading to a total increase inTV4 sales in 2021over what it would have been had no other price cuts occurred. This strategic shift is seen as a move to maintain market relevance.
4. The Role of Schibsted as a Potential Media House
Since the decision to exclude TV4 from sales, Schibsted has itself entered a strategic phase where it is involved in collaborations with other media groups, such asAftonbladet andSvenska Dagbladet. These collaborations aim to enhance the reach ofTV4 content, offering a broader market to Telia’s customers. While Schibsted’s involvement is seen as a prerequisite for broader media expansion, the concern is that this move may limit Telia’s control over content distribution.
5. A Petitions to Prevent Price Reductions
Dropping prices without re-evaluating their impact on market dynamics is a cause for concern. Uropt, another polarized opinion－浔oeselling the volume, whereas other media outlets like OMX and Podme are increasingly trusting TV4 content for their content. Uropt presents a historic call for Telia to invest in TV4 rather than through past price drops, arguing that their strategy would be better positioned to meet future consumer preferences. This intuitive response is part of a broader forward-looking letter.
In conclusion, the content emphasizes the importance of strategic decision-making and the potential for increased market reach through collaborations. It serves as a call to concentrate efforts on content beyond just financial取得了 for market expansion.
