The Countryklubben, a country music event in Stockholm, has unexpectedly become the city’s hottest ticket. Held at the Banankompaniet in Frihamnen, the atmosphere is reminiscent of Stockholm’s high-society scene at the turn of the millennium, with celebrities, elaborate outfits, cowboy hats, and a palpable excitement filling the air. The event’s popularity has exploded since its inception in 2020, starting in a small corner of Münchenbryggeriet and now selling out 2300 tickets with an additional 600-person guest list. Hosted by Klara Söderberg of First Aid Kit, the event features a house band, celebrity guest performers singing country classics, and DJs spinning iconic country tracks, punctuated by unexpected interludes like a Lucia procession. The sheer scale and popularity of the event speak to a resurgence of interest in country music, not just in Stockholm, but globally.
This renewed interest in country music is a global phenomenon, with the genre experiencing exponential growth on streaming services. Major artists like Beyoncé and Post Malone have embraced country influences, while others like Lana Del Rey and Ed Sheeran have expressed interest in exploring the genre. The Financial Times attributes this resurgence to a desire for comfort and stability amidst global uncertainty, stemming from the pandemic and the political and economic turmoil following Russia’s invasion of Ukraine. This yearning for simpler times and familiar melodies has propelled country music back into the mainstream, attracting a younger generation, often referred to as the ”TikTok generation,” who are driving its renewed popularity. Music industry executives have even dubbed country artists ”the new rappers,” acknowledging their rising influence and star power.
However, the resurgence of country music isn’t without its complexities. Some argue that the genre has become a tool in the culture wars, particularly amongst right-wing nationalists. Oliver Anthony’s controversial rise to fame exemplifies this polarization, with his concerts often blending country music with politically charged rhetoric. This association with right-wing ideologies complicates the genre’s image, contrasting sharply with its historically diverse roots. Beyoncé’s album ”Cowboy Carter” serves as a counterpoint, emphasizing the Black origins of country music and highlighting the contributions of women in the genre. This duality within the country music landscape adds another layer to its resurgence, making it a stage for both musical expression and ideological debate.
In Sweden, a niche subgenre known as ”Americana” has long enjoyed a devoted following. This style of alternative country, characterized by Stetson hats, beards, and a focus on traditional American roots music, has thrived in festivals like Stockholm Americana. This scene tends to lean towards liberal values, contrasting sharply with the more mainstream country music associated with artists like Morgan Wallen. However, even within the broader country music scene in Sweden, there’s evidence of a shift. Luke Combs’ sold-out Globen concert in 2023 demonstrated the growing appetite for mainstream country among a younger audience, suggesting that the genre’s appeal is broadening beyond its traditional niche. While Morgan Wallen’s less successful concert at Strawberry Arena suggests that some subgenres might not resonate as strongly with Swedish audiences, the overall trend points towards increasing acceptance and interest in country music.
The Countryklubben, therefore, captures this moment of transition for country music, both in Sweden and globally. While the event itself is a celebratory affair, attracting a diverse crowd drawn to the music and the social scene, it reflects the larger conversation surrounding the genre. The presence of artists like Klara Söderberg, deeply rooted in the country music tradition, alongside guests from other musical backgrounds, creates a blend of authenticity and novelty. This mix, combined with the glamorous setting and celebrity presence, elevates the Countryklubben beyond a simple concert, transforming it into a cultural phenomenon reflecting the genre’s complex and evolving identity. It’s a snapshot of country music’s resurgence, showcasing its growing popularity while acknowledging the ongoing debates about its cultural and political significance.
Ultimately, the Countryklubben’s success testifies to the enduring power of music to transcend boundaries and bring people together. Even as debates about the genre’s identity continue, the enthusiastic crowds at the Banankompaniet demonstrate that country music, in its various forms, resonates with a diverse audience. While some may seek solace and tradition in its familiar melodies, others may find a platform for political expression. The Countryklubben’s celebratory atmosphere, blending established artists with newcomers and traditional sounds with contemporary interpretations, offers a space for all these perspectives to coexist, reflecting the multifaceted nature of country music’s revival.
