Mondelez International, the global snack food giant and parent company of the beloved Swedish confectionery brand Marabou, has issued a voluntary recall of a specific batch of Marabou Apelsinkrokant (Orange Crunch) chocolate cakes. The recall was initiated after the company discovered a potential contamination issue during the production process. Specifically, pieces of rubber may be present in the affected cakes due to a malfunctioning machine at the production facility. This poses a clear safety risk for consumers, as ingesting foreign objects like rubber could lead to choking or other health complications.
The specific product impacted by the recall is the 200-gram Marabou Apelsinkrokant chocolate cake with the best before date of June 14, 2025, and the unique delivery number OUV0243321. Consumers are urged to carefully check their purchased cakes to ensure they do not possess the recalled batch number and best-before date. This information is clearly printed on the product packaging. The recall is limited to this specific production run; other Marabou products, including other batches of Apelsinkrokant, are not affected and remain safe for consumption. Mondelez International has taken swift action to isolate the problematic batch and prevent further distribution to retail outlets.
Mondelez International emphasizes its unwavering commitment to food safety and consumer well-being. The company has stringent quality control measures in place throughout its manufacturing process, but this incident highlights the potential for unforeseen mechanical failures that can compromise product integrity. While the company regrets this incident and the inconvenience it may cause to consumers, their primary concern is the safety of their customers. They are actively cooperating with relevant authorities to ensure complete transparency and to implement corrective actions to prevent similar incidents in the future.
Consumers who have purchased Marabou Apelsinkrokant chocolate cakes with the specified best before date and delivery number are advised not to consume the product. They are requested to return the affected cakes to the store where they were purchased for a full refund. The return process is designed to be hassle-free, and no proof of purchase is necessary. Customers can simply return the product to the store’s customer service desk for immediate reimbursement. This process ensures that consumers are not financially burdened by the recall and encourages responsible handling of the affected products.
Mondelez International has implemented a multi-pronged communication strategy to reach the widest possible audience regarding the recall. This includes issuing press releases, contacting retailers directly, and leveraging social media platforms to disseminate the recall information. The company recognizes the importance of clear and timely communication in recall situations, ensuring that consumers are fully informed about the potential risk and the necessary actions to take. They are also committed to providing updates as the situation evolves and responding to any consumer queries or concerns promptly and transparently.
The company’s proactive approach to this recall underscores its dedication to upholding the highest standards of food safety and maintaining consumer trust. While this isolated incident is undoubtedly regrettable, it also serves as a testament to Mondelez International’s responsiveness and commitment to rectifying such situations swiftly and effectively. Their primary focus remains on ensuring consumer safety and preserving the long-standing reputation of the Marabou brand, a cherished symbol of quality and indulgence in Sweden. They sincerely apologize for any inconvenience caused and are working diligently to regain the full confidence of their loyal consumers.
