The film industry is facing a significant crisis, with concerns about its sustainability under current financing and policies. The government has expressed a need for stronger funding and policy reforms, while the industry, led by cultural director Eva Bergquist and other figures, is advocates for alternative solutions.
Vera Bergquist, the government’s special investigator, has agreed to spend a full year on an investigation into the film policy. The findings are expected to shape the next steps in the government’s efforts to modernize national financing. Despite the industry’s high hopes for reform, the funds available are limited, and it’s probable that the film industry may not meet its funding needs if the government fails to modernize critical measures. The review is mandated to prioritize current conditions over broader assumptions about the future and is set to be released rapidly or with additional conditions.
The film industry has revealed that its platform, ”Film_right,” is often criticized. However, a recent shift indicates that the industry views the right not as a containment measure, but as a resource with depth and meaning. director Ruben Östlund highlights that while ”Film_right” is criticized, its support for nonsense becomes negligible, and the industry knows this. The film has also found itself in a situation where its impact is overshadowed by more innovative and open resources from the industry, and filmmakers are expected to reorient their approach to meet the government’s expectations.
In light of the unexpected dip in funding and delaying the film policy review, the industry must find innovative solutions. The government is proposing the establishment of a Research and Methodology Program and an exhibition video expedition. The film industry is urged to develop new strategies, including creating better platform frameworks and introducing new measures. Additionally, the film needs to assert its position beyond traditional categories and explore diverse storytelling formats, including the ”secrecy” model.
Implementing these changes over the next three years will be challenging but crucial. The film industry must adapt to the digital economy and collaborate with the government to pivot strategies. Changing the narrative of both digital and traditional markets is essential, ensuring that they function effectively and address the government’s critical chair project. The film industry’s ability to keep pace with these changes will directly impact its success.
