Skönhet håller på att bli en prestation, inte längre bara ett estetiskt ideal. Från Hollywoods inspelningar till TikTok- och Instagram-flöden framträder en ständig estetisk grammatik: slät hud, symmetriska dragen, orörlig ungdom. Filosofen Heather Widdows, verksam in the field of ethics, has pushed the claim even further: Schönheit is not a question of taste but a moral duty. Den som avstår från att arbeta on the own appearance, risk att framstå as negligent the obligation. Under lång time cope to the body to be everything a person received; idag it tends to be demonstrated as a project. Often, a first draft becomes that must be revised.

Signal in the industry is clear: body and face become pictured as being indefinitely malleable. Each asymmetry, marker of the age and deviation it from takes instruction. The ratio of change is that the body is no longer considered as a given, but as an object to be overseen and treated. The market for aesthetics operations and injectable invasion all large, while the social pressure does not only come from in close surroundings but from trends, which can be studied on TV and networks. The work is never complete.

A deep philosophical tradition, argues have argued, distinguishes between beauty and optimization. Optimization is invariably instrumental: it concerns status, visibility, efficiency. Beauty, by contrast, tends to have intrinsic value. A surprising formulation, a professionally delivered serve or light streaming through foliage cannot be reduced to usefulness; their presence is theirs own. According to thinking from Plato to Simone Weil and Iris Murdoch, beauty is something that is thrown one (as a pattern), not a product. It captures, but also directs our scrutiny away from ourselves and toward the world. The beautiful calls for attention, not for control.

When the two phenomena slide together, the deviation from the superior is not perceived as a personal expression but as a deficiency. In their historical works Umberto Eco, in ”Overall Marking” examines the relationship with the ugly. It turns out that the ugly has long been a carrier of what the regular harmony could not integrate: physicality, passion, conflict. The contemporary, however, tends to remove this deviation, because its aesthetic regime has small tolerance for that which is not attached. Was called ”ugly” in recent years—as artist Moshtari Hilal does—can then be a form of resistance against the dogmatic pursuit of perfection. The Italian philosopher Giorgio Agamben call in a related context ”singularity”: a value that does not need justification or improvement.

Perhaps no matter where this culturally dominated is the face. An article in Svenska Diehl- it is found. The reporter Joanna Górecka (SvD, 12/5) describes how a new Hollywood ideal axis where the softness of the cheek is made to give way for sharp, deeper contours. The strongest passage in the theme is not the ingripping itself, but the justification given by a involved: ”The camera wanted contours”. The face is formed for appearing in images, is no longer for meeting another person look. A or done at the screen techne can further distance: from facial interface.

The myth of Narcissus thus is, paradoxically, an old actual. In the story, appearance is valuable when it opens to the world; Narcissus instead abandons everything for a picture, and when they ultimately seek him there is not a body, only a small yellow flower. The image replaces life. Walter Benjamin described how the technical reproduction takes away from the physical work what he called aura: it is sensual, prized, presence to be duplicated. The face appears to lost part of its aura in the same sense; multiplied, smoothed, polished so as to circulate in endless image streams. The uniqueness that makes meeting another human being ond walk on comes into the background.

A parallel obsession with the perfect object is described by the Japanese author Yukio Mishima in his novel ”The Temple of the Golden Paviljong”. The main character is captured by a temple building in Kyoto which signifies for him the absolute beautiful: can be part of the building and garden does not contain the beauty; they refer to each other, and the spectator seeks something that is not more. Mishima’s character wants to be able to possess the temple, but the imperishable beautiful gradually makes his own mortali. In a final act he destroys it; afterwards he notes that ”I felt like a man who sits down after a job and wanted to live”. The beauty did not, per Nietzsche, have to stand in life service, Secular; if it sees itself as independent of time and change, it creates such traps – there should be a luxurious-unresolved.

There is a larger lesson for the culture of beauty: it is the never complete beauty, its ability to transpose homelessness and open the future, which makes it meaningful. Used as a standard for a person, it becomes the ideal the inner. In a time where the pursuit of the aesthetic complexity is the main industry, the price for Perfection is high. The end yes – set the embodiment. Possibly, as the old discussion has repeated, the human is not asked to be perfect, but asks to be fully there, in all permanent incompleteness.

Dela.

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